It’s focused less on SEO and more on providing a clear image of the differences between the two websites. SimilarWeb is a unique competitor analysis tool. Pricing: Free version and paid plans starting at $167 per month for the starter package.The tool streamlines the entire content creation workflow, with competitor research being one part of the process. My understanding of MarketMuse is that it’s not just focused on helping users beat their competition. The Compete tool analyzes the competition and suggests what to write about and ways to do better than the competitors, such as covering overlooked related topics.Ĭompete’s unique selling proposition, in my opinion, is that it is focused on helping users create content that is better than the competition. This helps content publishers answer a genuine user query, rather than use words in the wrong context.”Ī key competitor analysis function in MarketMuse is called Compete. We look at the verbs used to describe entities (in competing pages for a SERP) and cluster them into verb based intent. This is then compared to the entities in the content on YOUR competing page, highlighting material gaps in your content.Īt a site level, Inlinks can build a knowledge graph of any site, but does not currently have many tools to compare whole sites.
It aggregates the combined number of times entities are used in the SERP and uses this to build a Knowledge Graph of entities related to a given search. “Inlinks analyzes ten competing pages for any Keyword.
I asked one of the founders, Dixon Jones, to explain what Inlinks does regarding competitor analysis. The Inlinks SERP analysis tool offers data on the following: So, I really appreciate that Inlinks’ SERP analysis tool focuses on the top 10.
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